Heineken to produce new beer brands using Patra JSC of Yekaterinburg
On February 3, 2006, Russian Heineken Group announced the upcoming production of new Patra Strong and Patra Draught Beer brands using Patra JSC brewery of Yekaterinburg.
As the company’s spokesperson says, Patra Strong and Patra Draught Beer brands will hit the local and regional stores in mid-February. Both brands will come in 0.5-liter Long neck glass bottles and 1.5- and 2-liter polyethylene ones, and they are thought to add to the economy price segment.
Patra beer proper is to acquire the new design as well. All of the company’s brands will now come in 0.5-liter Long neck glass bottles.
As the company’s spokesperson says, Patra Strong and Patra Draught Beer brands will hit the local and regional stores in mid-February. Both brands will come in 0.5-liter Long neck glass bottles and 1.5- and 2-liter polyethylene ones, and they are thought to add to the economy price segment.
Patra beer proper is to acquire the new design as well. All of the company’s brands will now come in 0.5-liter Long neck glass bottles.
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