Medialogia, a mass media analysis and monitoring system, published its Top 30 Most Attractively Advertised Russian Banks rating. The rating covers thirty Russian companies that got the best publicity in December 2006.

Sberbank, VTB, and Gazprombank (three major players on the Russian banking market) occupy the three top positions. According to experts of Medialogia, SKB-Bank hits the 20th position, based on how much positive publicity they got and how attractive they looked. There are 1,189 banks in Russia at the moment.

The company used the so-called most favoured informational status (developed by the Medialogia experts) as the basic criterion that helps to assess the quality of information related to a company or a person. The status covers things like the type of publicity (negative, positive, or neutral), the role the company or person in question plays in this or that message (the main part, the part of secondary importance, or a very small one), whether the message reports or quotes the person or their representatives, and just how conflict-prone the context is.