URSA Bank is holding a special Spring-Love-URSA Bank advertising campaign in 23 Russian cities from March 4 to March 18, 2007, reports their press officer. The campaign, estimated to involve at least 80,000 participants, is targeted at informing as many people as possible about the merger of SibAcademBank and Uralvneshtorgbank that resulted in the emergence of URSA Bank last December. The campaign in Novosibirsk, for instance, lasted five days (March 4 to March 8), the press officer says.