Golden Telecom, an Internet connection provider, decided to become less friendly to its individual subscribers through canceling its policy of giving a subscriber a bonus for topping up one’s account with the help of an ATM. The company sends out letters that state, ‘We thereby inform you that beginning from October 1, 2007, no bonuses will be added to your account when replenishing it through an ATM transaction. We do hope for further cooperation.’

The bonus consisted in Golden Telecom making up for the 2% their subscriber would spend on a bank commission when using an ATM. Even though the sum in question was normally quite insignificant, this offer is no longer valid. The company’s employees refuse to comment on this, saying this was the decision taken by the management.