'Nemiroff strong drinks have been falling behind most other Ukrainian and Russian vodkas in terms of sales for the last three months,’ Anna Golubeva, manageress of Zvezdniy, a large supermarket in Yekaterinburg, said to UrBC.

'This mainly stems from the fact that there are quite a few kinds of Russian and Ukrainian vodka on the market at the moment, and these vodkas can actually compete with Nemiroff’s produce,’ she added.