Court rules in favor of Federal Antimonopoly Service’s claim against Technosila

On August 7, 2008, the 9th Court of Appeal supported the decision taken by Moscow Court of Arbitration, thus ruling in favor of the Federal Antimonopoly Service’s claim related to one unsuitable advertisement where Technosila trademark was featured, the spokesperson for the Service reports.

The advertisement in question was designed for Spektr and exposed a number of goods offered at certain prices, while the off-screen announcer kept commenting on some ‘fools’ who’d bought the goods at a less advantageous price; the comment was accompanied by a number of men’s names: ‘Alex is a fool! He’s paid more for this! Andrew is a fool! He’s paid more for this!’ The Federal Antimonopoly Service claimed the ad was violating Article 5 (part 4, § 4) of the federal advertising bill, as it was creating negative attitude towards the people who did not use the goods advertised.

Spektr did not agree with the Service’s decision and took the case to Moscow Court of Arbitration; the court ruled in favor of the Service, declaring it both legitimate and well-grounded. Spektr was ordered by the Service to stop violating the federal legislation on advertising.

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