‘We’ve been faced with a number of tasks that we are dealing with quite successfully now. Some of them have to do with some rather abstract notions like the ‘taste’ and the ‘scent’ of the area, and this is where our efforts are concentrated. This task is a bit hard to put into words, but the idea behind all this is to make Yekaterinburg’s future district unique, to make sure it has an original and individual image and a special atmosphere,’ says Renova-StroyGroup-Akademicheskoye’s General Director Stanislav Pridvizhkin.

‘We have already devised a kind of the district’s special ‘philosophy’, we’ve decided on the name and on the layout that makes every building unique rather than stereotypically drab and dreary. We are working on the visual environment, on the green zones, small-scale architectural projects and little urban details like lampposts, park benches, and little fences. These things are just as important to us as our construction schedule,’ he notes.