MegaFon recently acquired Incore, an RBT provider. To make the transaction possible, all of Incore’s non-RBT assets had to be united within a newly created IncoreMedia, whereupon MegaFon was able to buy Incore.

MegaFon’s Non-Core Asset Management Director Anton Belenets is also going to be Incore’s new GD. Incore is expected to develop and improve the Ring Back Tone services, MegaFon’s press officer reports.

‘RBT enjoys increasing demand on the Russian market, which is why we decided to buy Incore to ensure the more efficient management and development of the service,’ says MegaFon’s Deputy GD Larisa Tkachuk.