Thomas Gad to work on UFU’s brand

Ural Federal University is now busy elaborating its basic brand concept in cooperation with OOO Brandflight and Thomas Gad.

‘Thomas Gad is an outstanding, world-known brand design and development expert. He is the man behind the contemporary non-academic thinking framework based on the globally recognized four-dimensional branding philosophy. The 4D branding has a thousand uses outside the marketing field, for example, in any other components of business development. For one, the famous line, Nokia — Connecting People, took root in his mind. Thomas Gad has also done things for Volvo, Ikea, and Procter & Gamble,’ the university reports.

‘I haven’t worked with Russia’s educational establishments yet. This is a totally new experience for me, and I’ll do my best to make sure you can be proud of the brand we’ll come up with,’ Gad says.