28 мая 200909:10
Life Group to improve on Bank24.ru’s image
Life Banking Group is about to launch a new audacious advertising campaign in Yekaterinburg and Chelyabinsk. The start has been scheduled for June 2009, when twenty billboards are to appear in the cities’ major districts. The campaign’s piece de resistance is a sharp change in the ads’ content within two weeks of the launch. The campaign is estimated to cost 250,000 RUR in Yekaterinburg alone. The event is expected to target the potential private and business customers of Life Group’s Bank 24.ru’s new image. Admen believe the idea of carrying out a shocking advertising campaign during the off