Video International Ural CJSC launched its new product, Business Center, on March 27, 2006. This is a service allowing the advertisers to quickly place a text ad, a static or dynamic image on various TV channels. The information will be aired the next day.

‘We’ve lowered the prices to let the firms on a tight advertising budget or large enterprises use the advantage of the federal channels to spread the news of, say, job vacancies or sales. Besides, the ad will be accompanied by some viewer-handy information such as loan and deposit options, rate of exchange or playbills. We want our clients to test this service and see for themselves how effective it is. The latest trends in TV market and hi-tech computer graphics allow us to kill two birds with one stone by decreasing the prices and thus making the service rather available, and by inducing the viewer not to turn over to another channel when ads start. What is more, Business Center fits into the federal channel format perfectly. I’m positive it will be in great demand and prove effective. Yet the company that uses the service first will surely benefit the most,’ said Video International Ural GD Arthur Andreev.

One of the company’s strategic aims is expanding the client database by launching some mass-oriented services characterized by reasonable prices and good quality. ‘This is a kind of television McDonald’s: Business Center, with its plug openings/closings, is targeted at the same market segment – companies on a tight advertising budget, boutiques, private persons, and other entities that want their information to be delivered quickly and massively at a low price.’