Federal Antimonopoly Service declares ad of Perviy Tariff by MTS unlawful
Federal Antimonopoly Service declared the advertisement of Perviy Tariff by MTS, the mobile operator, unlawful, as it violated Article 5 (Part 7) of the Federal Advertising Law, and ordered the company to stop violating.
The ad ran as follows: ‘The new Perviy Tariff. All the ingoing calls cost $0, a minute costs $.07’ accompanied by a phrase in almost illegible print that this meant the price of an outgoing call to a mobile or landline phone based in the subscriber’s region of residence if the caller was using his or her home network. What is more, the price did not cover the connection fee.
Therefore, the total cost of the first minute of conversation would come to $.18 and not $.07 as the advertisement claims. The information on the price of the first minute covering the connection fee is quite substantial, and if it is missing, the consumers are obviously deceived, reports Federal Antimonopoly Service.
The ad ran as follows: ‘The new Perviy Tariff. All the ingoing calls cost $0, a minute costs $.07’ accompanied by a phrase in almost illegible print that this meant the price of an outgoing call to a mobile or landline phone based in the subscriber’s region of residence if the caller was using his or her home network. What is more, the price did not cover the connection fee.
Therefore, the total cost of the first minute of conversation would come to $.18 and not $.07 as the advertisement claims. The information on the price of the first minute covering the connection fee is quite substantial, and if it is missing, the consumers are obviously deceived, reports Federal Antimonopoly Service.
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