Regional car sales rose from 75,000 items in 2005 to 100,000 items in 2006. Dwellers of Yekaterinburg, for instance, bought 38,000 Russian automobiles and 42,000 foreign ones last year, reports the spokesperson for the Governor of Sverdlovsk Region.

According to the regional statisticians, the ratio came to 46 cars per 100 average families (compared to 33 cars per 100 families as recently as 2004).

Over 50 official foreign cars dealers and 200 Russian cars ones are operating in Sverdlovsk Region at the moment; there are 63 auto shows in the region altogether, 46 of which are based in Yekaterinburg.